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Manifesto

Vanished- Where Has Service Gone?

Wednesday
May202015

Marketing Simplified

The work that gets noticed and gets talked about changes lives for the better. So do things that matter…ignore everything else.
The best way to spread the word about your work is through other people…people willing to go on a crusade with you about what you’re doing.
And the only way to build a tribe of loyal raving fans is to develop trust…by sharing the purpose of your work through personal connections and by keeping your promises.
Simple ideas…really hard work. 

 

Monday
Apr202015

Innkeeping Isn't Reserved for an Inn

This from one our local self storage facilities...proves that everyone can be an Innkeeper. It's a simple choice really. Decide that care matters...and do it.

Saturday
Jan102015

Sucking Down

Really enjoyed this recent Tom Peters quip...An effective brand you knows "sucking DOWN" is 10-100X more important than "sucking up."

It reminded me of the single most important life lesson I've learned in my adult time on the planet. Pandering to those above you (or to yourself) is never as effective as investing in the development of healthy relationships with your peers, team member and family. This is where leadership starts...and ends.

 

Thursday
Jan012015

Happy New Year...Now Go Learn

In the course of my work I'm often asked what sort of education is best which is usually a clever disguise for wanting to know if a college degree is worth pursuing. Well, that's really hard to say. An institutional product like college education is just like any other thing or service we buy. It has varying levels of value depending on your goals, values and world view. There is no one answer that fits everyone. I know that's the system we've been taught (or conditioned or even bullied) to believe in. But it simply isn't that simple...anymore. We grew up believing that if we had the money or could borrow it we should (must) get a college education because it would open the doors to opportunities (higher paying jobs) we would otherwise not be in a position to secure. Well now that model is being blown to bits because learning and the product of knowledge have been completely redefined. In the matter of just a decade what you once had to go to a classroom in a famous college to consume...you can do so from your house anytime you want. In that same amount of time, the job of teaching has gone from a privileged minority (those that went to college) to virtually anyone who takes the time to do so.

So the point on this celebrated day of new beginnings is not to decide where to learn but rather just to start learning of any kind. Here’s a list of inspirational blog posts to help get you going. Now go Choose Yourself.

Happy New Year!


 

Monday
Oct272014

Create or Consume...it's a matter of choice

Generally speaking I tend to busy myself with creating stuff or experiencing new things. And I actively limit consumption, particularly of the media sort. In that vein I only pay attention to those I trust and care about. So the chances of me tuning-in to the morning news is highly unlikely (here's a better explanation of this effect). Technology makes it easier than ever to fall into this trap...to consume vs. create. Technology also makes it possible to connect with anyone, anywhere at virtually anytime. It's a remarkable point in history. You can learn anything from whomever you want. You can make things and give people a peek or show off your skills to precisely the audience you're looking to attract. You can build your own fan club. So the choice is yours...be entertained or do the entertaining...choose wisely.