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More About Michael

Vanished- Where Has Service Gone?



Marketing is about influencing. It's about convincing or satisfying someone that your values are aligned with theirs. You can do it through coercion, gaming and parlor tricks. Or by sharing authentic stories that resonate with the audience you are intending to affect. 

Marketing is like most things, easy is rarely the correct path if you want to be noticed for something meaningful. And overselling and under delivering is actually fairly easy to pull-off. While earning trust through genuine action requires a significant investment of emotion, time and transparency. So most choose the easier, faster and seemingly safer path. The beauty then is that the harder work is reserved for the few...those that actually care about the people and how their work will make them feel.
Three questions to ask yourself when you start writing your marketing plan...
  1. Why are we doing this?
  2. Who is it for?
  3. How will they feel?
If you don't know or like the answers...start over. 

A Learner's Non-Traditional Study Guide

There are many choices when it comes to learning. Whether you're just venturing out or starting over, here's a list you should spend some time on before you decide which path to take...

Books by Seth Godin
Books by Others
Leap First (audio)
Michael Chaffin (of course)
Classes/Courses- Self Learning
Leadership Workshop (Seth Godin)
Specific Ideas/Posts on School
Stop Stealing Dreams (TedEx video)


(Thanks Haley for the inspiration to share it)


Bespoke Grad (or UnderGrad) School

Here’s the all too familiar dialogue (often between parents and student)…
Go to business school.
Why? (What is the expected result?)
Graduate with a better degree.
Why get a “better” degree?
Get a better job.
What’s a better job?
The answer is rarely clear. So we make an investment of time, money and emotion going down a path without a clear goal in mind. This could be a huge mistake.
The most important step then is the first one. You need to define the desired outcome…what does success look like? Perhaps being happy and fulfilled…while working in a hotel. Or is to earn more money out of the gate? Or is it a guarantee to be picked (which I doubt there is). To make it even more fuzzy the traditional expected outcomes (more money and an improved chance of landing a job) are not realistic, especially outside of education, science or advanced accounting.
So, what sort of education is best to get me that result? University coursework? Maybe. Or perhaps it’s a highly customized educational plan complete with unique work, life and social experiences. A plan that also includes coursework and book learning, but not necessarily in the institutional sense. Here’s a list of books (to satisfy the part of you that says books are a necessary part of learning)...
Now, build your own MBA…
Develop a list of books to read
Develop a list of jobs to work
Develop a list of projects to complete
Develop a list of people to connect with
Develop a list of places to explore
The point is to develop a plan…get it funded…and go learn! 



Leadership Attitude

It’s simple in concept...
  • Surround yourself with high levels of aptitude
  • Generously give others the credit
  • Take responsibility…put yourself out there to be ultimately accountable.
I’ve never met a great leader who didn’t embody these qualities. And more importantly, I’ve never met anyone who acts this way that isn’t a great leader…no matter their title.
Really hard to execute…but it starts with a mindset, a world view that this attitude is what it takes to lead and to make change.

Hostess vs. Innkeeper

  • hides behind a podium 
  • smiles and says hello
  • moves you along
  • processes
  • assigns tables
  • takes you to your seat
  • keeps things moving along
  • says good bye and thank you
  • position themselves to “dance"
  • welcome
  • get to know
  • seek to understand why you’re here
  • pick up clues
  • deliver the unexpected
  • make new friends, and...
  • remember old ones
  • create comfort and trust, so...
  • they can get the truth when people leave
Innkeeping requires vastly different skills than hostessing. But first you need to understand why you’re doing it…so you know who to hire.