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Manifesto

Vanished- Where Has Service Gone?

Sunday
Jul252010

Resumes are dead...

at least the traditional, one dimensional Word doc is. If you're still using this approach...shame, shame. Try something like this instead...you'll have a much better chance to get noticed.

Wednesday
Jun022010

Why Do It at All

Go here to be inspired with a list of 16 questions you should ask yourself if you're starting a new project, setting out on your own, etc. I'll add my own...What happens (to you, the market, etc. ) if you decide not to do it?

Does someone else replace you? Do you a leave a void in the lives of prospective customers? How does the world not change? In other words, what's the consequence of not doing it?

Friday
May142010

My Short List.. of Interview Questions

There are a lot of experts that can tell you how to interview people. There are seemingly countless methods, techniques, tests and scenarios to sort talent into the right groups...or to vote them off the island. Over the years I have tried many of these with varying degrees of success. But, my short list...the questions that get me the information I absolutely, unequivocally must know...

  1. What do you want to do with your life (what are your dreams)?
  2. How can we help you get there?
  3. What do you like to do for fun?

If people can't answer these with some degree of certainty, they're likely just looking for a job. You want someone with dreams and a reasonably thought out idea of how to achieve them. You don't want someone who hasn't given this an ounce of thought or wants to do just enought to get by.

 

Sunday
Apr252010

Seth Godin Linchpin Session Available Here

If you haven't read Linchpin I highly recommend it. It's Seth Godin's best work so far and goes beyond marketing, purple cows, etc....really good stuff.

With his permission a 45 minute of one of his recent talks is available here...download mp3. It's a great summary of the book. Enjoy.

 

Tuesday
Apr132010

Start with Hospitality


People accept that things break and that systems fail. Almost no one expects perfection with things that are mass produced. It's unrealistic. Weather impacts airline schedules and trash pick-up. A local flu pandemic slows restaurant service. 1 out of 5,000 new computer screens fail. As long as failure falls within normal boundaries, it's accepted.

But people are becoming increasingly intolerant of mediocre delivery. And, they certainly don't accept rudeness, neglect or bullying. They don't have to because someone else is working extra hard, emphasizing hospitality in their organization and placing a high priority on personal care. Someone else puts artful delivery first and darn near everything else second.

So, there's a good case to be made to change the way we think about starting something...to focus first on the how, then on the what. If you can make the delivery meaningful, caring and brilliant, you win...even if your stuff breaks.