An excellent thought primer from Jackie over at Church of The Customer...
Besides the infamous Kryptonite example, what would you say are the best examples of:
1) Organizations that listen closely to the blogosphere and adapt
2) Organizations that don't listen and have paid the price
To generalize a little, large organizations haven't fared well...at all. They aren't built for speed, they're built for endurance. They have so many people talking on the inside, they don't listen so well to those on the outside. On the flipside, small companies, entrepreneurs, etc., are nimble, often "early adopters" and much better at listening...because it's instant death if they don't.
If you're a big company, break it down in to manageable chunks, hire passionate people to lead...and get out of the way.