What Are We Selling and Who's Buying?


Saw these slides in a recent Tom Peters' presentation given to eCustomerServiceWorld in Orlando (complete presentation available here). While there were many notable points, these were rather "in your face". The first inends to point out that we're no longer marketing things, places, etc. We're selling experiences! The second points us to a somewhat eye-opening fact...that the customer majority is not gen x, it's boomers...baby!

If you're not reading Tom's blog...shame on you, you should be. It's loaded with lot's of morsels like these. If for no other reason, the guy's like a walking library of facts, quotes and inspiring speeches.

Check him out.