Surprising, but not shocking news from one of the hotel giants.
Does it really take "extensive guest studies and input from internal and externel constituents" to tell you to offer a product and service that's distinctive, relevant and consistent? I sure hope not! And, just in the event you can't figure it out on your own, might I suggest an alternative approach...ask your employees. Believe me, they know what's working, and what's not.
Stop thinking big!
16 February 2005
Homewood Suites by Hilton Launches ''Distinctly Homewood'' Brand Enhancement Program
Five-Year Roadmap of Innovative Product Enhancements to Keep the Brand Relevant, Consistent, Distinct
Homewood Suites by Hilton(R), the national brand of upscale all-suite, residential-style hotels, officially launched a five-year product enhancement program today, titled "Distinctly Homewood." Based on comprehensive guest studies and input from both internal and external constituents, "Distinctly Homewood" addresses three areas to keep the brand the leader in the extended stay industry: Relevance, Consistency, and Distinctiveness. Implementation is set to begin immediately at all 145 hotels and will be implemented at the additional 85 hotels in the development pipeline. Final completion is scheduled to coincide with the Homewood Suites brand's 20th Anniversary in 2009.
Check out the full story, if you haven't had enough...Distinctively Homewood.