Swipe Your Card Please

For a business that supposedly prides itself on providing "personal" service, we sure are moving away from that platform in a big hurry...

Capitalizing on a trend begun by the airline industry -- and most recently, the Hilton Family of Hotels -- to offer consumers self-service check-in capabilities, Embassy Suites Hotels(R) announced plans today to install self-service, multi-purpose EmbassyDirect Registration Kiosks(TM) at all of its hotels. The automated technology will appear in 75 percent of hotels by year-end 2005, and in 100 percent of hotels by June 30, 2006.

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Perhaps I'm wrong. This may be exactly how our guests really want to be treated. I sure hope not.