Every story needs a point, an anchor, to be understood.
Not to be too corny, but without one, you’re drifting, using the ebb and flow of the market to stay afloat. That’s dangerous.
You need to better secure your own destiny. And, the brand with the accompanying sign out front is not it.
So, please figure out who you are and what the point of the story is, preferably before you set sail.