W..now XYZ

The folks that brought us W are rolling out a new story, XYZ. They say it's something "new and exciting" and the "first authentic reinvention of road hospitality in 75 years".

So, where does that leave W. I recall similar hype some years ago during its unveiling.

In any case, they've got my attention. We'll see if the experience supports the story...a second time.

Thanks to PSFK for the story.