Here's the header from the press release....
World's First New Marketing Company, crayon, Launches Simultaneously in Real and Virtual Worlds crayon talks, walks and lives New Marketing (for a New Consumer) with clients including The Coca-Cola Company and GSD&M
Here are some more links:
Most of you know, I've followed Joseph via his blog, Jaffe Juice, and podcast, Across The Sound for quite some time. Needless to say...I like the way he thinks. I look forward to a heavy dose of "new marketing" from Joseph and his colleagues. Good Luck!