Fire Your Franchisor

In his recent article, Craig gives us some things to ponder when evaluating the benefits of a franchise. He puts forth some interesting analysis culminating in a comparison of fees...the results may surprise you.

I concur with Craig that both the economies and the marketing leverage franchises once enjoyed are waning, especially with more and more one-of-a-kind properties being fed into the supply chain to meet the desires of a quickly emerging  customer base squarely focused on a customized and personalized guest experience.

Craig's view coincides nicely with last week's indieHotelier topic...Why Go Independent?