Rising Above

If you're going to rise above the clutter, you'll need to make some sacrifices...and take some risks. And yes, it will probably cost more. But, in the long run, if you share your efforts with the right audience, you WILL beat your competitor(s).

I'll spare you my own example, and point you to Seth who makes the point quite well using us (hotels) and his breakfast.

And, yes, I know I reference Mr. Godin on a regular basis...he's a smart guy and I'm still catching-up on a back-log of his posts. So, there's probably more to come.

If you're in the USA, have a safe and enjoyable holiday weekend. Drive carefully...if you can afford it.