Why People Pay More


How can Apple expect to get upwards of $500 for its new iPhone (and I suspect they will)?

  • Align yourself and focus on a smidgeon of the market
  • Build exactly what they want
  • Deliver it in a meaningful way
  • Tell everyone else to go buy a Treo

Use this strategy (except the Treo part) when opening a new hotel, adding to your room rate, adding a new service, etc.,...and you have the best chance to win. Stray off-course...and it gets iffy.