Do It Well

Alex mentioned this in a conversation we had a couple of weeks ago. I thought about it again today during today's indieHotelier program.

If you do hospitality really well, by default you will be different. And, you might even be the best. Take a look around. Almost all guest experiences are average and inconsistent.  This gives you an excellent chance to step-in and take win.

It's not easy or cheap. But, if you make the investment, it's as close to a sure bet as you can get.

  • Pick something you're really good at doing, something you're very knowledgeable about
  • Put a lot of effort into it
  • Execute...Chop Wood
  • Act like you're always in second or third place (from Seth Godin)
  • Be honest and transparent
  • Be extremely customer gimmicks, shortcuts, or growth plans