There's been a lot of discussion about connecting with guest networks, transparency, etc. Yet, I haven't seen one hotel website that posts a link to their TripAdvisor results...or to Yelp or Digg on their front page. I haven't come across anyone actively monitoring audio, blog or video channels and engaging with people who generate relevant content. I wonder why? Are we afraid of some dirty laundry that may be hanging out there? Are we still focused on publishing our own message?

Change is in the air...or, on the net. That's where people go to share and get information. And, the numbers are growing super fast. Better get there.