This week's indieHotelier podcast is up...Toby Bloomberg, president of Atlanta-based Bloomberg Marketing and author of the Diva Marketing Blog, gives us further insight into the world of social media. Some of the subjects we explored in this episode....
- Trends...use of video, reviews and other user generated content as marketing tools. How important is this...and why?
- How do we measure social networking results? Justification, ROI and the use of traditional metrics and measurement systems.
- How can a hotelier monitor social networks?
Click on the logo to go to the indieHotelier website. Or, on the podcast button to download the MP3 and listen now.