Little Clues


It's not always the big, obvious things that let on who you really are...that define your microbrand. Sometimes (more often than you might think), it's the little things, like...

  • having a hotmail or aol email address
  • having an email address like
  • business cards printed on your home printer
  • designs and colors used as wallpaper/background in the body of your email
  • typing an email in ALL CAPS
  • giving a powerpoint presentation with no pictures
  • scuffed shoes
  • bad breath
  • crossing your arms a lot
  • telling inappropriate jokes
  • littering
  • failing to return phone calls and email in a timely manner
  • being unkind

Focus on the little things before moving on to logo's and websites.