If You Approached Every New Customer With The Hope They Might Become a Friend...

  • You would take the time to learn things about them, treat them like individuals and show that you care
  • You would ask permission to keep in touch, and only with relevant information
  • You would personally ask for their feedback...and you would do something with their ideas
  • You would make sure everyone in  your organization understood the importance of making them feel special, and you would train everyone how to do it

And, after you made a new friend, you wouldn't do anything to lose their trust, knowing that would lead to the death of your organization.

Now apply all of the above to your employees...they're more important than your customer.