Resumes and CV's tell you the what. But, how do you answer the more important "why"? We can read your "objective". But, why are you passionate? We can read what you did last year and the year before. But, why did you leave your last job? We can read that you like to cycle and hike. But, why are you driven toward those interests?

Of course, interviews answer the why. But, why wait for something that may never occur? Why not answer the why questions right up front? Why not save everyone some time and money...and perhaps land you the coveted interview. Prior to the current day access to bandwidth, the risk of telling your why story at the beginning was far too great. Cover letters longer than a few sentences are rarely read. Resumes are judged heavily on brevity and straightforwardness. And, phone calls are intercepted by admins and voice mail and are rarely returned. In other words, telling your story in any format other than in person isn't really possible with the traditional resume approach. Not so any more. With the broadband access we now enjoy, content distribution and consumption is easy. The challenge is to wrap it up in a nice package...tailor made for the intended audience. Des Walsh recently pointed me to a new beta project, VisualCV. I think it's a start...gives you the chance to add video, references, etc. However, I didn't see a blog or photo journal option. Or, how do you capture Twitter, Facebook or Friendfeed posts? What about Google shared items or Swurl? Your platform needs to be comprehensive and it needs to allow for format flexibility to demonstrate creativity and passion for certain things...a personal website which looks like it's professionally designed. Wordpress works great...but, takes some know how and work to make it fit.

And, let's not forget about content. If you don't have a blog, start one. If you don't take pictures, buy a camera. If you don't sing, try. If you haven't done anything remarkable or interesting, how do you expect to get noticed?

If you Google your name and aren't on the first page of results, you're behind.