Selling "at" people is at an all time high...and is likely to get worse. That's what happens when things get desperate. More cold calls, new mailers to chamber lists, a resurgence in billboards...get ready, it's all on its way. What's increasingly rare, yet more important then ever, is the art of getting personal...the art of showing someone you care.
Too often direct sales is about doing something, making a call, clicking on send and checking the name off the list. Too bad all that activity is the easy part. Actually connecting and engaging with someone is so much harder...and of course what really matters. Your chances of making the sale are much, much better if someone feels like you actually care about them...because not many people do.