Guy Kawasaki is one of my favorites. If I was the team captain, I'd pick him every time. He has a way of making sense out of things that don't always, well, make sense. Like Google Plus for instance. In the shadow of established social mediums like Twitter and Facebook, it's easy to dismiss Google's platform as an also ran, another Lab project waiting for the scrap heap. Not so fast. Even if you don't plan on using Google Plus, please read the first chapter of Guy's new book. It's free here...and over on Google Plus if you search for it.