What's the Big Idea?

Most big ideas stem from small ideas…and often bad ones. They get shaped like art or music or a dance. Small steps honed, crafted and thrown away making way for the new and improved ones. The current version of Google, Amazon or Photoshop certainly didn’t start out that way. Too often we’re hoping for the big idea, for the hit that a lot of people will use (the ones where we say "I wish I would have thought of that). The fact is it’s not likely to happen…the brilliant hit right out of the box. The better and more effective path is to practice coming up with small, bad ideas. And then maybe some of those will grow up to be big ones. The key of course is to practice…to get really good at developing idea flow. But first you have to start. We hope you do.