Voting Season

Of course the first sign might work...the goal is to get noticed. And, while it’s not likely to change anyone’s mind, it might help someone not change it…to help reaffirm their decision to vote for our side. So that’s who the sign is really for…the person who has already decided. The problem with defensive tactics is they almost always lead to more…defensive tactics. So more signs appear. Because when there’s more than one or a few, it creates silence. No one accomplishes their goal. It’s merely litter.

The alternative is to not use defense as a strategy…but rather to do the hard work of personally connecting with people and earning trust. The goal should be to build a tribe that is so enrolled in your idea they can’t wait to choose you, again and again. I vote for hard work and less litter.