…is a requirement for legacy work…doing something worth talking about long after you’re gone. Caring enough about the detail of something to the point of obsession is how the remarkable becomes remarkable. It’s not through luck or happen stance. How something is made and delivered and the posture and culture of the people doing it matters. Is the next one just another one? Or is it the only one…the last one? 

Deciding to focus sharply on the details is a choice. Get enough people to do it and you’ve created a culture of romance, making people feel like they are the center of your universe. That’s really hard to avoid talking about.