The Importance of A vs. The

I want to be A (insert job here) is way different than saying I want to be The (insert same job here).

The rules, standards, compensation and the story of A job are made by someone else. The value of The job or The work one will do is established by the person building it…because it’s specific, it’s unique. And it defines the standard.

Of course, being specific about your work and making a promise about how you do it, comes with a downside. You are on the hook for it…completely accountable. There’s no one else to blame when it doesn’t work. But it’s a risk worth taking if you’re building a legacy of meaningful change.

Why be just another one, when you can be the only one.

We deserve more The and less A. Please choose wisely.