Growing Your Tribe

The folks at Natural Running Store really get it. They understand that you aren't buying shoes. Rather, you're buying attention, special treatment and the feeling that someone cares about you. 

This is a powerful example of how technology can amplify hospitality and help you build an audience of loyal, raving fans vs. simply applying digital to traditional marketing methods, i.e., email blasts and banner ads. 

Don't create billboards, create engagement.