This Conversation May Be Recorded

…to improve customer service.

Who does this really serve? What’s it for? Very few people are interested in a recorded interruption at the beginning of a phone call. It’s not hard to imagine that what most of us want a live person who shows genuine interest…a person who nicely says hello and how may I help you.

No one needs a recording to find hospitable people who care and want to serve others. A recording might help determine if the staff is staying with the script. But it won’t help finding the type of people who don’t need one.

You can invest in systems to build a culture of caring. Or you can invest in those that control every outcome. Hard to do both.

Choose wisely.

Keep It Simple

If you're about to print new business cards, please consider that most of them will be thrown in the trash...after they're scanned into a contact database. Virtually all OCR software (optical character recognition) has trouble with small print, graphics, colored backgrounds and fancy fonts. So stop worrying about catching someone's's not necessary. Rather, save them some time and aggravation.

Keep it simple...for technology sake.