Tuesday
Oct052010
Powerful Marketing Message
Tuesday, October 5, 2010 at 6:46AM Picked up this nugget from Seth's latest post...
"marketing involves effectively communicating a story about benefits to (and among) the people who will appreciate them"
That's it in a nutshell...all the rest of the stuff you hear about marketing is fluff. Of course there's a lot that goes into it. But, that's called work. Best get busy.
Reader Comments (3)
He could not have put it better. It went rather directly to the heart of marketing.
http://www.hospitality-consultancy.com/
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