Tom Peters recently gave a talk to Marriott International. You can download the slides here.
If you follow Tom at all, you know the common rants (and they’re all spot on):
Emotional Experience
Commodities are dead
Be different
Be the brand
Personal service
Adaptive
Improvisation
Creative design
Women are the #1 marketing opportunity
One of my favorite slides…”How many of you really crave a new Chevy?”
So, at the conclusion of the speech, I wonder how many in the audience asked themselves “how in the hell are we going to do any of this?”
I know I did…back in 1994 when I was in his audience (worked for a small chain called Wyndham. You may have heard of them).
I don’t particularly crave a Chevy…or to stay in a Marriott.
But, that’s just me.