Price Lesson

I have always been against "discounting" with many reasons to back it up (if you have a couple of hours to kill, call me and I'll be happy to bore you on the subject). After some insightful conversation among my peers this week, I feel the need to bring it home for you.

There’s only one reason you should lower your price, when the value of your offering declines. In other words, the guest gets less for what they pay.

Do not, do not, lower your price simply to stimulate demand…period. If you do, it will cost you big time in the long run…guaranteed.