Advertising is BS because it’s biased. It’s an artful way of tooting your own horn. Now, ask yourself, how believable is that? No one likes to hear another go on and on about themselves…and that’s what ads do. Eventually, you grow tired of the nonsense and go away.

And, that’s what’s happening to our guests. They are tuning out the ads, and turning to trusted sources…books, blogs, friends and colleagues. They are holding conversations with each other about US!

So, stop advertising, and start getting in on the conversations. Become a master at starting the discussion, keeping it going and listening to others.