Do you think that anyone at HI Express gave any thought to the message this sends to the majority of their guests...who don't steal towels and ironing boards? What kind of a story doea a cheap sign with a cheap message tell?
One of the "costs of doing business" in our industry is the replacement of linens, whether it be from theft, damage or whatever. Attempting to recover that cost by displacing the trust of your best customers is in a word...wreckless. Obviously, there's little "new marketing" thinking going on here.