It's rare we get to see Jupiter and Saturn practically on top of one another. It's rare to see a drive-in movie theatre anymore. Interesting often finds its way through rare. It's the scarcity of it which makes it worth noticing. A category of one is especially intriguing. The same holds true for actions. We notice acts of courage and generosity because, sadly, they aren't very commonplace. Stress, anger and fear don't get talked about as much.
It might be a good time to focus on rare...to develop habits of noticeable actions and things which make things better. A culture of rare might just be worth doing.