All of us want to be part of something. It might be a discussion, an idea, or even a movement. It’s likely something special and perhaps bigger than ourselves. And, it’s not always inherently good. But we might believe it is.
Our challenge as leaders is to assert meaningful change and to craft stories someone can see themselves being a part of, not everyone, but those which believe in the change we seek to make.
Our stories need to...
Be true
Embody the core values of those people living it.
Be possible
Be respectful
Be responsible
Be well thought out
Be inclusive
Be changeable
The hard work isn’t telling some to execute our idea. It’s getting someone to believe in it first.