The guitar tech which ensures the notes ring out perfectly for every show, big or small.
The person who cleans the employee restroom like it was their own.
The dishwasher who inspects each plate as if every meal was a VIP dinner.
The Mom who puts a little surprise in the lunchbox.
The teacher who calls to check on us when we're out sick.
The convenience store clerk who greets everyone who walks in as if they were a personal friend.
The valet which cleans the bugs off the windshield.
It's often not the grand finale which makes the biggest difference. Rather, it's the small, unsung, and often tedious acts which add up to make the culture we seek.
Choosing to do the undercover, unnoticed and routine work matters. Of course, we don't have to do it. But, luckily we get to do it. Choose wisely.