Nobody wants to be like Mr. Six

An excellent post by Laura Ries with regard to the ineffectiveness of icon advertising...can you say Buweiser Chameleons?

And, as I point out in my comment on Laura's Blog, service is still king! So, start with a great product, deliver it in a memorable way, and listen to your customer. Easier said than done. But, if you get it right most of the time, you will enjoy your success.

The Origin of Brands Blog: Nobody wants to be like Mr. Six