So What About PR?

PR is great for product and brand launches, but...What is public relations anyway?

Is it sending out press releases? Writing editorials? Spinning what the media says about your client? It used to be all about that…spinning and positioning, pushing as much communication to as many people as possible, hoping someone would listen and believe. Now, there are too many choices, channels, niche markets, magazines, newspapers and lies for the old, mass push strategy to work.

Now more than ever, it’s about creating emotion with your customer through their trusted sources….period. When we focus, get someone’s attention and connect with them emotionally, we have developed good PR. The rest is wasted energy…and money.

Developing relationships with your clients, guests and customers should be a PR department’s first and only priority. Only this sort of focus will ensure a successful product and brand launch.