And, sometimes it’s just plain confusing.
Seth writes that variety can be an excellent play in your attempts to be remarkable. The example he uses happens to be hotel breakfast buffets. So, naturally, it sparked some further thought on my end.
I don’t disagree with Seth…variety has its place on the remarkable chain. But, it can be overdone. And, it’s not always the best thing, especially if you’re not prepared to be the best at it.
A few more thoughts on the subject…
Variety can be confused with being all things to all people
Variety can lead to being average
Variety can lead you away from being the best at any one thing (unless having the most variety is the best in a particular category)
Using variety to be the best can be very expensive…because it usually requires more storage, training and cash.
The bigger you are, the better you can be at offering variety (see Las Vegas or Home Depot).
The danger is…variety allows you to appeal to more audiences. More often than not, it’s used as a “shortcut” to attract more guests rather than a plan to be remarkable.
So, before you go out and buy a truckload of cereal, make sure that’s what you want to be and can be the best at.