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Here's the latest Red Roof Inn strategy to set itelf apart from their competitors...

"Rededicated to introducing new and different ways to provide exceptional value to business travelers, Red Roof Inn today announced plans to test a new coffee concept, upgrade guest room bedding to enhance sleep comfort and provide a guest satisfaction guarantee."

I've got news for you. There's nothing new about any of these. And, decent coffee, comfortable bedding and service guarantees are a given in our business.

Might I suggest treating every guest like you really care about them. Invest in the training and retention of your staff before filling your lobbies with coffee aromas. Your employees will make you or break you. And, they are an intregal part of making your guests feel good.