Where Has Service Gone #2

The second part of my answer to the question, “What’s wrong with Customer Service?”

The Wrong Audience- This one seems to affect all types of companies, large or small. It’s easy to fall victim to thinking that a product or service will be liked by everyone, especially by the producer who is typically tied to it emotionally. But, a very large part of providing memorable experiences is relating to the correct customer. It is extremely difficult to “change” customers’ beliefs about anything. So, rather than using push and bully tactics to “force” people to like the experience, find people who are truly interested in feeling what was designed into the product or service in the first place. It’s so true that an experience can’t be “all things to all people”. And, when that’s attempted, it just aggravates those looking for a different experience….to the point they might even think you provide “bad” service.