Only For A Few


When putting together your marketing arsenal for memorable experiences, don’t forget about exclusivity. “Limited” and “out-of-reach” are attention getters to most of us, and more importantly make us feel special if we’re lucky enough or have enough money to be included.

Rolls Royce
Cuban cigars
A sky box at a major sporting event
Dinner at Per Se

Like this $70,000 package offered by W, New York. Now, it probably won’t sell, but it makes for a really good story.