Design, Story and Care

These are the three keys to success in the hospitality business (likely, in any business)…unless you’re willing to complete on price. And, for most of us, that’s not a good option. We don’t have the supply empire or resources to weather those nasty “price wars”.

More and more, it’s not about price. People want something “different”. Not just in hotels, but in almost everything. Especially, as the price gets higher. People want unforgettable experiences and meaning. They’ve had everything else. And, they can afford to be stimulated in a new way.

So, how do you give people memorable experiences and meaning? With a healthy dose of Design, Story and Care.

Much more on each, later.