I've spent a considerable amount of time trying to educate and convince people that blogs are them personally as well as their businesses. I even wrote my own blog tutorial to help the non-techies with the mechanics of the concept. Judging by some of the comments I continue to receive, I didn't do so well. But, all is not lost...Seth Godin to the rescue.

His latest e-book, Who's There (cute eh) gives us some real and credible insight into this new medium, and why it's so important to most of us. Check it out at his blog, or download it from my Downloads section in the side bar.

It's not so much about what blogs are today. But, more importantly where they take us tomorrow, next week, next year.