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Michael Chaffin

Home
Photography
Fueled by Curiosity Project
Meet Michael
Speaker
Artifacts
Downloads
Michael Chaffin
January 18, 2006
Branding

New Waldorf Brand

Michael Chaffin
January 18, 2006
Branding

Waldorfastoriamainlobby


Check-out this bit of news about the new Waldorf Astoria brand, just announced by Hilton.

Sometimes, problems can arise when upscale hotel management companies try to apply their tactics to luxury products…a la Marriott and Ritz? It ain’t what it used to be.

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