People Like Process


People are intrigued by process...really attracted to it. "Behind the scenes" has tremendous value in getting people to spread the word about you.

Found this neat experiment (courtesy of Jaffe Juice) going on through Sunday. I can envision a similar application in the development of a hotel, a renovation, a special event or even an ongoing operation. Not necessarily sitting behind a glass window for 72 hours...but, giving people a behind the scenes look at what makes you tick.

Use technology to amplify your message, and to make it more interesting.