Picked this up from Tom Peters' Thanksgiving post...
"Make no mistake, the keys to surviving and thriving, as individuals and organizations, will not primarily be the “out of the box” cleverness of our “strategic response,” but instead individual and organizational character as expressed by the depth and breadth of relationships throughout our individual or organizational networks."
It's his answer to the seemingly insurmountable, but doable, global economic crisis. Spot on. Ask yourself...are you the type of person or organization people gravitate toward and enjoy doing business with?
Even in tough times, the job remains the same...build a loyal audience of raving fans, that is, focus on relationships...showing people you care.