Bad Signs...Why Bother?

How are we going to get people to come in to our new restaurant? Hey, let's put a really cool sign out front like our competitors do.

If you're going to shout your message at someone with a sign, be sure it represents the experience exactly. There are no short cuts with first impressions. You don't take these sorts of chances with people who answer the phone or on your website. So, why do it with a sign? A great sign tells a harmonious with the remarkable acts which are going on inside. A great sign makes you feel like taking the next step. A sign done on the cheap, with lousy photography, confusing messages and bad content makes you look...well, cheap, lousy, bad...average at best. Why bother?