Fooling people used to work. Creating something average and telling people it was better than it actually was...worked. The majority of your time, cost and resources were spent on the message, finding enough customers, and the sale. Unless you were building a new plane or telescope, something requiring intense engineering, the big cost of delivery was in the lie.
Now, fibbing is easy and cheap. Websites are better and cost way less, finding and connecting with audiences is a click away and keeping in touch with customers is virtually free. So, what's the hold up?
There's still a hard part. In fact, it's gotten harder. With so many new ideas flooding the market, creating a remarkable experience, a story that's authentic and rises above the clutter, is now much more challenging. Not because it costs more or requires additional skill to create. The hard part is commitment...commitment to getting started and to doing it right. You can't win unless you do both. Get started with something that's significantly flawed or perceived as a gimmick and you fail. Wait until it's perfect and you lose out to someone else. The new skill requirement is knowing when...when to fire, when to release the next version...and when not to.
Develop a reasonably creative idea...one that solves a problem and is worth talking about. Make it better than average...something that has meaning and a soul. Show people you care by improving (or abandoning) it. And, don't waste people's time...sell it to someone who wants it. No embellishment, no bait and switch, no forcing the issue. If it's a remarkable story, it works. The only question is whether there's a big enough audience to support it. That's hard to figure out...called risk.
Fear is probably the only thing holding you back. Better move past that...someone else has.