Need to hire someone? Place an ad in the local paper, or a few regional or selected national rags. Post an entry on Monster, HCareers or yourindustryhere.com. Call a friend, and if you have some extra bucks, a recruiter.
Or, you can create a job specific billboard like this one and get everyone you know to spread the word. Most companies, department heads and HR departments won't take the time to be this creative. Good for you...less competition.