What Does $30M Get You?

A pretty slick ad campaign...Westin's New Ad Campaign Eases Travel Angst.

But, what if the headline had read, "Westin Spends $30M on Hiring and Training the Most Talented Service Professionals in the World".  What if Westin had spent the money to attract the best talent, cut turnover by 50% and truly became the hotel employer of choice? Would people be curious...would their story change?

Just a thought...