…is not merely doing customer service. A service culture exists if you are seeking to change people. Customer service is what we call it when we are nice to people. Customers, whether patrons in the butcher shop, students in class or parishioners at church, all have a problem to solve. Part of the problem is transactional…solved by merely providing what’s on offer…the cut of beef, education or comfort. Solving this part of the problem isn't customer service nor does it require a service culture. One step up, being pleasant and helpful, is what we’ve come to know as customer service. This wrapper around the transaction is part of the culture we’ve developed and come to expect. But it’s not worth extra…being nice just comes built-in. Alternatively, service comes from doing something else. It comes from acting with intent to change a person from someone who merely gets served to one who feels uniquely looked after. It’s a gift of focus, obsession on detail and caring that comes with no strings attached…and it’s usually a pleasant surprise.
Customer service is an overused and misused phrase connected to what and how something gets done. But a service culture starts before that…it begins with the “why” something gets done. Purpose creates a cause and pins meaning to the act of serving. It’s what creates and drives a service culture. And it’s what changes someone fom merely being part of a transaction to someone who cares about changing the way people feel.
Purpose begets “wow, you did that just for me”.
Have a nice day.