Scarcity

Why go to college?

Why take a leadership class?

Why spend time practicing a craft?

Why learn a new skill?

Why do the hard thing?

The purpose of becoming more unique is to lead change and make a difference. But, it's also to create value through scarcity. A unique set of skills and experiences when combined with talent and some good luck creates value. The price is higher when there's only a few...or one. Abundance, on the other hand, creates commodity. One of many is not a premium position. The goal then is to become uniquely qualified to lead the change we seek to make. Determine what's hard, the skill other people shy away from and perhaps what scares us. It might just be worth working on.

We're lucky we live in in a time when we get to choose...which skills to learn and how much to practice Choose wisely.